How to Research and Find Your Keywords in TitlesAs a graphic designer, you're probably aware of the importance of researching and doing title research. It's not as easy as it may seem though. Fortunately, there are several steps you can take to get your title, company name, or keywords out there.
The first step is to establish your name. Ask yourself this question: What do I want to represent? If you know what you want to say, the search engines will give you a clearer picture of what your website will look like.
Next, what do you want your visitors to think? Do you want them to come back? Or, do you want them to just visit and leave? Know your target audience. It's very important that you don't just advertise your company, but that you use your keywords and have a website that's appealing to your potential customers.
Consider the brand image of your company and what will make it stand out. For example, if you're an online clothing business, you might want to use terms such as 'skinny fit jeans,' 'zipper hoodies,' or 'waist flaps.' These terms will indicate you're focused on trendy clothing with a lower price tag.
Your keyword research will let you know which keywords are high on the priority list for your competitors. Don't be afraid to take some time and gather a list of potential keywords that are less popular but worth studying.
You'll also want to do your own title research to see what your competition is doing. Spend some time in your company's website and see what their search engine position is. Look at the links in their website and see how often they've used that particular keyword.
You might also consider using similar search termsas your competition. Why? To make it easier for your customers to understand, you can use those keywords throughout your website and even in your company's trademarked logo.
Following these simple steps will help you succeed in your title research. It may seem daunting at first, but once you've developed your website, you'll be glad you took the time to create one that's appealing and one that stand out from the competition.